Career in Pharma Marketing: Dr. Reddy’s Laboratories Hiring Brand Manager (Chronic Innovative Asset)
Pharm'Up 
Dr. Reddy’s Laboratories Ltd., a multinational pharmaceutical company committed to providing affordable and innovative medicines, is actively seeking an experienced and dynamic professional for the position of Brand Manager – Chronic (Innovative Asset).
This role, based in Mumbai, requires a strong blend of scientific knowledge, marketing acumen, and leadership skills to drive the success and launch of innovative products in the chronic disease segment.
Position Details
| Post Name | Experience Required | Location | Functional Area | Application Deadline |
| Brand Manager – Chronic (Innovative Asset) | 4-5 years in Sales & Marketing | Mumbai | Product Marketing & Management | 25th October 2025 |
Candidate Profile and Qualifications
| Category | Requirement |
| Educational Qualification | Science / Pharma / Medical Graduate (e.g., B.Pharm or equivalent) preferably with an MBA in Marketing. |
| Experience | Minimum 4-5 years of experience in the Sales & Marketing function within the Pharmaceutical/Healthcare industry. |
| Technical Skills | Strong understanding of the Pharmaceutical industry, ability to interpret market data, basic understanding of anatomy and physiology, and proficiency in market trend analysis and problem-solving (including regulatory/market access issues). |
| Behavioral Skills | Excellent communication, strong collaboration, ability to build and leverage relationships, adaptability, and proven creative and analytical thinking. |
Key Roles and Responsibilities
The Brand Manager will be a central figure in product lifecycle management, focusing on strategy, execution, and collaboration:
- New Product Strategy & Launch:
- Generate and prioritize new product ideas gathered from Key Opinion Leaders (KOLs).
- Prepare business cases, analyze market/competitor data, and handle creative branding aspects.
- Develop and coordinate all aspects of the product launch plan, including materials, meetings, and sales force training.
- Track and review the initial product performance for the first 12 months.
- Brand Performance Management:
- Continuously gather market insights to identify key performance issues.
- Implement action plans, including conducting market research to correct brand positioning and maintain optimal brand performance.
- KOL and Field Engagement:
- Actively interact with KOLs and conduct fieldwork to gather insights.
- Update KOLs on product value and collate clinical evidence/reports to build strong, growth-driving relationships.
- Supply Chain & Sales Collaboration:
- Liaise with the Supply Chain Management (SCM) team to ensure product availability.
- Track quantities, share new product plan quantities, and promptly address any product shortages or excess.
- Meet with Regional Sales Managers (RSMs) to collect feedback and develop region-specific strategies.
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