Novartis Hiring: Salesforce Marketing Cloud (SFMC) Quality Specialist

Novartis, a leader in the pharmaceutical industry known for its innovative product pipeline and diverse talent, is actively recruiting for a specialized technical role. They are seeking a Quality Specialist focused on the Salesforce Marketing Cloud (SFMC) platform to join their team in Hyderabad. This role is crucial for ensuring the accuracy and compliance of all digital marketing campaigns.

💼 Job Details

Category	Information
Post Title	Quality Specialist, SFMC
Location	Hyderabad
Industry Type	Pharma/Healthcare/Clinical research
Experience	3+ years of hands-on QA experience, specifically with SFMC Campaigns
Education	B.Tech / Masters in Technology or Masters in Business Administration
Certification	SFMC Email Specialist certification is required
Job ID	REQ-10062770
Application Deadline	October 25, 2025

💻 Key Responsibilities: Ensuring Execution Quality

The Execution QA Specialist will be responsible for comprehensively reviewing and validating every aspect of digital campaign deployment through SFMC, acting as a critical checkpoint before execution.

Campaign QA Execution: Perform thorough quality assurance checks on the overall email build, rendering quality, metadata, and Content Matrices accuracy.
Segmentation & Data Validation: Meticulously review Subscriber segmentation and oversee the subscriber data import process, including validation of Data Extension configurations for dynamic content and personalization.
Journey Configuration: Scrutinize Journey Builder configurations and deployment settings, including subject lines, audience selection, and scheduling settings, to ensure accuracy and intended reach.
Deviation Management: Communicate and escalate all inconsistencies or discrepancies observed during the review process to Campaign Managers and Deployment teams for timely correction.
Testing Approach Development: Collaborate with Campaign Managers to understand key campaign parameters (audience, frequency, personalization) and develop appropriate, execution-specific testing approaches.
Documentation: Maintain continuous updating of all QA documentation, automated tools, and other resources to standardize quality processes.

🛠️ Desired Profile and Technical Skills

Candidates must possess a strong technical background in digital marketing technology, specific to the Salesforce ecosystem, and an understanding of the pharmaceutical landscape.

Required Technical Expertise

SFMC Proficiency: Strong, hands-on understanding and experience with core SFMC modules, including Automation Studio, Journey Builder, Contact Builder, SMS, and Web Studio.
Coding/Query Languages: Proficiency in foundational web technologies (HTML, CSS, JavaScript) for reviewing email builds, and good knowledge of SQL or other query languages for performing data validation and segmentation checks.
Testing Tools: Proficiency in using industry-standard testing tools such as Litmus or Email on Acid for verifying email rendering across various clients and devices.
Compliance: Familiarity with data protection regulations, particularly GDPR, is essential.

Soft Skills & Industry Knowledge

Analytical Skills: Strong problem-solving and analytical capabilities to identify complex data and configuration errors.
Collaboration: Excellent communication and collaboration skills to work effectively across geographically dispersed, matrixed teams (Production, QA, QC).
Industry Context: A good understanding of the pharmaceutical commercial data landscape and associated commercial processes is highly advantageous.
Future Readiness: Familiarity with and adaptability to new-generation technologies and trends like Generative AI (Gen AI) and Agentic AI is a significant added advantage.