Pharm'Up 
B. Pharm. 1st Year (1st Sem.)
UNIT – I
Communication Skills: Introduction, Definition, The Importance of Communication, The Communication Process – Source, Message, Encoding, Channel, Decoding, Receiver, Feedback, Context
Barriers to communication: Physiological Barriers, Physical Barriers, Cultural Barriers, Language Barriers, Gender Barriers, Interpersonal Barriers, Psychological Barriers, Emotional barriers
Perspectives in Communication: Introduction, Visual Perception, Language, Other factors affecting our perspective – Past Experiences, Prejudices, Feelings, Environment
UNIT – II
Elements of Communication: Introduction, Face to Face Communication – Tone of Voice, Body Language (Non-verbal communication), Verbal Communication, Physical Communication
Communication Styles: Introduction, The Communication Styles Matrix with example for each -Direct Communication Style, Spirited Communication Style, Systematic Communication Style, Considerate Communication Style
UNIT – III
Basic Listening Skills: Introduction, Self-Awareness, Active Listening, Becoming an Active Listener, Listening in Difficult Situations
Effective Written Communication: Introduction, When and When Not to Use Written Communication – Complexity of the Topic, Amount of Discussion’ Required, Shades of Meaning, Formal Communication
Writing Effectively: Subject Lines, Put the Main Point First, Know Your Audience, Organization of the Message
UNIT – IV
Interview Skills: Purpose of an interview, Do’s and Dont’s of an interview
Giving Presentations: Dealing with Fears, Planning your Presentation, Structuring Your Presentation, Delivering Your Presentation, Techniques of Delivery
UNIT – V
Group Discussion: Introduction, Communication skills in group discussion, Do’s andDont’s of group discussion
About the Author
Pharm'Up 
